AI Gen — generative AI studio for advertising
AI for advertising
The tools are new, the craft isn't. Arcade is a generative AI studio inside a post-production house in Barcelona: we put AI in the hands of artists and under creative direction, shaping images and motion from first look to final frame.
What we do
What generative AI unlocks
AI is at its best with craft around it. We use it to explore concepts and looks before a shoot exists, to build moodboards and style frames that sell an idea, and to produce finished AI stills for campaigns. When production needs worlds that were never filmed, we create synthetic locations and sets, generative backgrounds and set extensions; when existing material needs a second life, restoration and upscaling bring it back.
Everything runs through the same pipeline as the rest of our work — reviewed, art-directed, graded and finished like any other frame that leaves the studio. That's the difference between a prompt and a picture: post-production around the AI.
FAQ
Is AI replacing your artists?
No — it's the other way around. The tools are new, the craft isn't: every AI image and motion piece here is shaped by artists under creative direction, then graded and finished like any other frame.
What can you actually generate?
Concept and look exploration, AI moodboards and style frames, finished stills for campaigns, synthetic locations and sets, generative backgrounds and set extensions, and restoration and upscaling of existing material.
Can AI work be mixed with filmed footage?
Yes — generative backgrounds and set extensions are built to sit inside real photography, composited and graded by the same team that handles our VFX and colour.
Why a generative AI studio inside a post house?
Because generation is only half the job. Around it you need editorial, VFX, colour and finishing so the result holds up on every screen — that's what a post-production studio adds.
welcome to
arcade
